What's up with all the orange?

One thing I noticed in Vienna: They love the color orange. Not the macho burnt orange of the terrific Texas Longhorns, but a bright uh....what's the word I'm looking for here...more wussy flavor of orange. It was everywhere. In any group of 5, there was guaranteed to be at least one person wearing the color. I'm not sure what the connection was, if it was the official color, or just made that way by populist actions, but it was different. Maybe that's the key.

Cheese's apartment

Several shades of orange for the bedding

The Metro

Cinema Ceiling